□he□eareseveralrea□onswhy□ndivi□□alsmayengag□inno□-sincerebehavi□r.O□e□om□on□au□eisthe□esiretoavoi□con□li□torne□ativere□ercu□□□ons.□orinsta□ce,□□er□onmightfeignagreementwithacol□□a□ue'so□inio□tom□intain□armony□nthewo□kplace□Anotherreas□□c□u□□□□t□epursuitofp□rs□nalgain,such□sp□eten□i□g□os□pportacauseto□ainsoc□ala□provalorpr□fession□lad□an□em□□t.Ad□itiona□ly,□ocietalpress□resan□cu□tura□normscanals□playaro□einencourag□n□non-s□□c□reb□□a□ior,asin□ivid□alsmayfeelcomp□□l□dtocon□ormtoc□rtai□expect□tio□sorstandar□s. Therearesever□lre□sonswhyi□dividualsmaye□gageinnon□sincer□be□a□io□.Onecom□o□ca□□eist□e□e□iretoavoidconfl□ctornegativerepe□cussi□ns.Forinstance,apersonm□ghtf□ignag□eeme□tw□thacolle□gue's□pini□ntomainta□□h□r□on□i□thewo□kplace.An□therreas□□couldbethepurs□ito□persona□g□□n,suchaspre□end□ngtosupportacausetogainsocia□approvalorprofessionaladvancemen□□□dditi□nally□so□iet□l□ressuresandc□lturalnormsc□nalso□layaro□□inenco□ragingnon-s□□cerebehavio□,asindividual□ma□□eelcompelledtoconformtocertaine□pectationsorstandards.<□p>□p>Th□□eare□ev□ralreas□n□w□yindividu□□sma□en□ag□i□non-s□ncerebehavio□.Onecommoncausei□thedes□r□toavoidconfl□ctornegativer□□ercussio□s.Forinstance,a□ersonmightfeign□greem□ntwithacoll□ague□sop□nion□om□intainharmonyi□th□w□r□place□A□otherre□□oncouldbethepursuitofper□onalgain,such□spreten□□ngtos□pportacausetog□insocialapp□ov□lorprof□ssionalad□a□c□□ent□Add□tionally,s□ci□tal□ressuresan□cultur□lnormscanalsop□ayaroleinen□o□ragingnon-sincerebehavior□as□ndi□idualsmayf□e□compelledtoconf□rmtocerta□nexpec□□t□□nsorst□ndard□. Therea□□severalre□sonswhyindi□idua□s□ayengagein□on-s□ncereb□havior.One□o□mon□ause□sthed□sire□oavoi□co□flictor□egati□ere□ercu□□ions.For□ns□ance,a□erson□ightf□ignagre□m□ntwit□acolleague's□pinio□tomainta□□har□onyinth□wo□k□lace.Anoth□rreasoncoul□bethepursuito□per□□□algain,such□spretendingtosupportacauseto□ainsoc□□lapprova□orprofessio□□ladvanc□ment.Additiona□ly,so□ietalpre□□ur□□andc□□turalnorms□analsoplayaroleinencouragingnon-sinc□rebehavior□a□in□ivi□ualsmayfe□□co□pe□ledtoconfor□tocert□□□□xpect□tionsors□□ndards. Therearese□eralreas□n□whyind□v□dualsma□engageinnon-sincere□ehavior.O□ecom□o□ca□seisthedesire□oavoi□conflictornegativerepercussions.Fori□stance,aperson□□g□tfeign□gre□ment□ithac□lleague'□opiniontomaintain□□rmonyi□theworkplace.□noth□rr□as□ncoul□bethepursuitofpersonal□□□□,suchasprete□dingtosupport□causetogainsocialapprova□orpr□fessionaladv□n□ement.Additional□□□□ocietalpressur□sandc□lt□ralnorms□analsoplayaroleine□coura□□n□n□n-s□n□erebehav□or,asin□ividualsmayf□elco□□□lledto□□nfor□tocert□□nexp□ctat□□□so□stand□rds.