There□reseveralrea□onswhyindividualsmayen□ag□i□□on-sincerebeha□i□r□Onecommonc□use□□thed□sire□oavoidcon□li□to□nega□iv□repercussions.□orinst□nce,ape□sonmightfe□□nagr□ementwithacollea□□e'sopi□□onto□□in□ainh□rmon□int□eworkplace.An□therre□soncouldbet□epursuitofpersonalgain,su□ha□pret□ndingtosuppo□tac□usetogains□cialapprovalorpro□essi□naladvancement.Additio□ally,societalpres□uresandculturaln□□mscanalsop□ayaroleinencour□ging□on-sincer□□e□avi□r,□sindividualsm□y□e□l□omp□lledtoconformtocertainex□□ctati□n□□rstandards. Therearesever□lreasonswhyindiv□dualsmay□ng□geinnon-□□ncerebehavior.One□ommoncauseist□□desiretoavo□□con□licto□□egativere□er□uss□on□□Forinsta□ce,apersonmightfe□gna□r□□mentwitha□olleague'sopiniont□maintainharmonyinthewor□place.An□the□reas□nco□ldbethep□rsuitofp□r□onalgain,suchasprete□dingtosupp□□tacauset□gain□□cialapprovalorpro□essionaladvancement.Additional□y,societal□re□su□esa□dcultu□a□normsca□al□opl□ya□ol□□nencouragin□no□-sin□e□ebeh□v□or,asin□i□idualsmayfee□compelledtoco□form□ocerta□nexpectationsor□t□nda□ds. Ther□arese□eral□□aso□swhyindivid□alsm□ye□gagein□on-sinc□r□b□havi□r.On□co□moncauseisthedesireto□v□i□conf□ictornegativer□pe□cussions.Forin□tance,ap□rso□mightfeignagreementw□□hacol□e□□ue's□□ini□□tom□intai□harmony□nthew□□□place.Ano□□e□re□□oncouldbethepursuitofperso□alga□□,□□chaspretendi□g□□supportacau□et□gain□□□ialapp□□val□rpr□fes□□□naladvance□e□t.Additi□nal□y,soc□etalpressu□e□an□culturalno□mscanalsopla□aro□ein□n□ouragingnon-sinc□rebehav□o□,asin□ivid□alsm□yfeelcompell□dtoconformto□ertainexpe□tations□rstan□a□ds.<□□□ There□r□s□veralreason□whyindivi□□als□ayenga□ei□non-sincer□behavior.Oneco□monc□use□sthedesire□□avoid□onflicto□nega□i□er□□ercus□io□s□Fo□□nstance,ape□so□migh□feignag□eementwith□colleague's□piniontomaintai□harmon□inthe□□□kplace.Ano□herreasoncoul□□□t□□pursuit□fp□□sonalgain,□uc□asprete□di□g□osupportacausetoga□□s□cialapp□ovalorprof□s□□onaladvance□ent.Addition□lly,□ocietalpress□r□sand□□lturalno□mscanalso□□a□aroleinenco□□agi□gnon-sin□erebeha□ior,asin□ividualsm□□feelcomp□l□edtoconformtocertainexpectat□onsorstandards.