Thereareseveral□eas□nswhyindividualsmayengage□nnon-sin□ereb□ha□ior.One□omm□ncauseist□ed□siretoavo□□□onfli□t□rne□ativerepercussions.Fori□stance,ape□sonmig□tfeign□gree□ent□ithacoll□□gue'sopiniontomaintai□har□onyi□th□□ork□lace.Anotherreasoncouldbethepursuitofpersona□gain,suchaspretendi□gtosupportacause□ogainso□ialapprovalorpr□fessional□dva□cem□nt.Addi□i□n□ll□,socie□a□□ress□resandcu□turalnormsc□nalso□layarol□inen□ouragin□non-since□ebe□avi□r,□sindividualsmayfeelcom□el□ed□oc□□formto□er□ainexp□ctation□or□tandar□s.□/p> Therearesevera□reas□n□whyindividuals□ayengage□nn□n-□incer□b□ha□□or.□necommonc□use□sthed□□i□eto□voidconfl□cto□negat□ve□□□ercussio□s.Forinstance□apersonmigh□□eigna□ree□entwit□acolleag□□'sopinion□omaintainharmo□y□nthewo□kplace.□no□□erreasonco□ldbethepursuitofpe□sonalgain,s□c□as□reten□i□gto□uppo□t□c□□seto□ainso□i□l□ppr□v□lorprofes□□onaladvancemen□.A□di□io□ally,soc□etal□r□ssur□□a□dcu□t□□alnor□scanal□oplayaroleinenc□uragingnon-sincerebehavior,a□individ□als□ayfe□lcompe□ledtoconformtocertaine□pectat□o□s□rstanda□d□. Thereareseveralrea□onswhyindividual□mayen□ageinnon-□inc□rebehavi□r.□ne□ommonca□s□ist□e□esiretoavo□dconflicto□n□gativerepercussions.Forinst□nce□apersonm□ght□eignag□eementw□thacolleag□e'sop□nio□□omaintainharmonyi□theworkplace.Anothe□reaso□couldbethepur□□i□□fpers□na□ga□n□suchaspretendi□gtosupportacaus□togainsoc□a□approva□o□profess□onal□dvancem□n□.□□ditio□□l□y,□oc□etalp□□ssuresa□□cult□r□lno□ms□an□ls□pla□arolei□enc□uragi□gnon-sincerebehavior,□sindividualsmayfeelcompelledtoconfor□to□ertainexpectationsorstan□ards. There□reseveralr□a□onswhy□□dividualsmayengagei□n□n-si□ce□ebehavior□Onec□mmoncause□□□hedesiretoa□oid□onflic□o□□ega□iver□□□rcuss□on□.Forinstance,apersonmi□htfei□nagreem□nt□ith□c□ll□ague'sopiniontomaintai□harm□nyintheworkplace.Anotherreas□n□ouldbe□hepursuitofper□onal□ai□,s□cha□pr□t□□dingtosupportacaus□togainsocial□pprova□orpro□essiona□advancem□□t.Additi□n□lly,□□cietalpress□□e□an□cultur□lnormsc□□alsoplayaroleinenc□□ragingnon-s□□c□rebehavior,□sindi□□dualsmayfe□lcompe□led□oco□formtocertainexpecta□i□n□orstanda□ds□<□□> <□>T□ere□resever□lrea□onswhyindividualsmayengagei□n□n-sincerebehavior.Onecomm□ncau□□isth□desire□oav□idconflic□orne□□tiverepercus□i□ns.Forins□an□e,□pe□sonmigh□feignagreementwithacollea□□□'sop□ni□□□omaintainh□r□ony□nth□workp□a□e.Anotherreason□□uld□et□epursui□of□ers□na□□ain,suchaspreten□□n□t□sup□orta□auset□g□in□ocialapp□□valorprof□ssion□la□va□ce□□nt.Additio□ally,societ□lpres□ures□ndculturalno□mscan□ls□pla□arolei□□ncouragingn□n-sincerebeha□ior□a□in□ividu□□sma□feelcompelledtoconformtoc□rtainexpectationsors□□nda□ds.